Boutique Licensing.
Global Perspective.
Unlock Your Brand's Potential
Strategic Brand Licensing
Lynneco Licensing partners directly with brand owners to build, scale, and optimize successful product licensing programs for their IP. We bring structure, strategy, creative and commercial focus to every stage of your business. Lynneco also operates as an extension of licensing agencies, providing senior-level, project-based or incremental support across new brand acquistion, business development, and deal execution.
What We Do
Tailored Consulting Solutions
STRATEGY, BRAND & LICENSING
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Brand analysis and positioning
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White space and opportunity identification
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Licensing strategy development
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Category and territory roadmap and prioritization
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Brand-right licensing approach and creative direction
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Brand guide refinement
BUSINESS DEVELOPMENT & DEAL EXECUTION
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Licensee identification and outreach
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Partner vetting and capability assessment
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Deal structuring and commercial strategy
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Contract negotiation and business affairs
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Ongoing partner management
PRODUCT, RETAIL & GO-TO-MARKET
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Product guidance from concept to commercialization
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Ongoing product review and feedback
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Retail strategy and development
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Direct-to-retail program development
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Product launch and partnership support
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Alignment with broader brand initiatives
PROGRAM MANAGEMENT & BUSINESS AFFAIRS
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Royalty tracking, reporting, and management
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Contract compliance and enforcement
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Licensing program operations and infrastructure
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IP and trademark guidance (in partnership with legal teams)
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Contract oversight and risk mitigation
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Program structure to support long-term scalability
Music & Celebrity
Translating cultural relevance, fandom, and artist or celebrity identity into merchandise, collaborations, and consumer product opportunities.
Why Work With Us
Experience that moves licensing programs forward
Licensing requires more than identifying a product category or finding a partner. It requires knowing where a brand can successfully grow, which partners can execute, how to structure the opportunity, and how to protect the value of the brand along the way.
Lynneco Licensing brings years of hands-on experience building licensing programs, negotiating agreements, managing partnerships, and bringing impactful product extensions to market. Our work is grounded in strong relationships, practical execution, and a clear understanding of what drives a successful licensing program.
Representative experience includes work connected to brands such as UFC, AC/DC, David Bowie, John Lennon, Britney Spears, KISS, Nissan, La-Z-Boy, Timex, Mattel, PRIME, Anheuser-Busch, McCormick, and others.
Leadership
Meghan Mernin is a seasoned licensing executive with deep industry experience developing and executing consumer products strategies on a global scale. She has built, led, and supported brand licensing programs that have generated hundreds of millions of dollars at retail, shaping strategic initiatives for some of the most recognized brands across music, sports, celebrity, corporate, and lifestyle brands.
Meghan brings strategic thinking, creative deal-making, analytical discipline, and extensive industry relationships to help brands unlock the full commercial value of their intellectual property.
At a Glance
$250M+ Retail Impact
Multi-Market
Licensing Expertise
200+
Deals
Closed
Extensive Industry Network
Programs supported have generated hundreds of millions of dollars at retail
Experience building and scaling successful licensing programs internationally
License agreements negotiated across music, sports, lifestyle, and corporate brands
Trusted relationships across retailers, licensees,
rights holders, agencies, and industry partners
Get in Touch
We look forward to connecting with you.
